March 12, 2025| 7 min read
ROI stands for Return Of Investment. It is the ratio between the return and the investment, usually expressed as a percentage. ROI of 100% means the project returned two times the initial investment.
Event ROI is calculated using the formula ROI (%) = The value of the event in monetary terms (Net Monetary Benefits NMB) / Meeting Costs x 100.
The Events Industry Council (EIC) is an umbrella organization of event-industry organizations. It was founded in the US and is headquartered in the US. The EIC has 36 event-related fellow organizations that have over 120,000 individual members together.
The EIC promotes industry standards, policies, and programs that prompt the development of professionalism in the industry. For example, the EIC created the Certified Meeting Professional (CMP) certification program, one of the most known industry certifications.