May 29, 2020 | 5 min read
In 2020, the world was facing a pandemic, and everything around was changing. Global disruption from the spread of COVID-19 has caused an almost complete shutdown of the event industry as we knew it until then. Those problems have triggered a wave of technological innovation in the event industry.
The year 2020 is teaching us many lessons. We are shut inside our homes, doing all the daily chores by keeping inside and maintaining social distancing. It is always a good idea to visit online to join the community and connect with new people. But, even in those difficult times, meeting, events and collaboration between people was just a click away.
The value of face-to-face interaction will never go away, but here is the time when doing so is not an option & thus, the virtual event becomes a thing. The faster you adapt to this technology of conducting an event, the more profitable it will be in the future for you.
Virtual events have become more manageable, with event management platforms that streamline virtual and hybrid event management. These days many events pivot online, and the industry focuses on delivering value in a virtual format; We are seeing a lot of creativity and innovation. If you are interested in getting answers to questions like: How can one do an online event? What are hybrid events? Can you make money from online events? Then this post is for you
A good number of online platforms for webinars and conferences are available in the market. If you are thinking of which one to choose, consider the following factors:
We often think of how to intensify and share values using Virtual Events. Building a prominent online presence is what looks like the foreseeable future for many of us - everything new starts with learning about the basics.
Therefore, you must choose the right platform. The right platform will make the ticketing process easier. Choose ticket prices and integrate your event with a payment processor (like Paypal). This way, you can focus on the event and let technology handle other things.
There are certain drawbacks like poor internet connection & availability of all technical aspects at both ends. Still, these drawbacks can be compensated for. Small issues should not hamper planning an event online.
The conclusion lies in the fact that during this crisis hosting a virtual event will act as a lifesaver for offline event organizers or companies. Even though the market may seem different, your innovation and experimental approach will lead to profitable results. So, let's learn about hybrid events and how they can ease our day-to-day life.
Hybrid events incorporate both in-person and virtual live streaming elements. This is not new but has become very popular in recent years.
There is a saying that one who adapts to changes in life at a faster pace wins the race. This is the thing with hybrid events: timely adaptation and improvisation.
The way businesses operate these days has drastically changed, and the only good thing is your event attendees are moving toward the virtual platform.
What a hybrid event brings to the table is nullifying any geographical barrier. Thus, such events will be of great use, providing your audiences with the opportunity to participate, learn and engage even if it is not face-to-face.
The world has changed now, and the venues for events must become a digital platforms rather than a community halls. Thus, bringing about more innovative ideas & moving towards safely conducting a hybrid event is the key to success.
Now that you have gained familiarity with the tools to conduct an event online & a better understanding of what hybrid events are, let's talk about how to make an earning out of the same.
Conducting Webinars, Virtual Events, or any form of Hybrid Event may be the perfect marketing and sales medium for you if you are looking for a way to boost your profits. Having such knowledge can also give you an edge.
Make sure that you take some time & have an effective strategy to conduct the virtual event. Whether it's a GALA Event or something for a SMALL group of people, Your audience may be more hesitant when purchasing information than they are physical products.
The reason behind this is; It's easier to portray the tangible benefits of an online event than to quantify it, especially if your audience has to pay the price; your strategy has to be a convincing one.
So, try to come up with innovative ideas & be experimental as much as you can. It would help if you took the time during your webinars to address common fears and objections and dispel them. Show your audience why they are here. That's how you will win the game.
As the world has changed, the virtual presence has taken center stage. As a result, virtual events are the "New Normal."