March 24, 2025 | 3 min read
The Eventact HubSpot Interface enables seamless synchronization between Eventact and HubSpot, ensuring that contacts and deals are automatically created and updated based on event registration and ticket purchases. This integration helps event organizers efficiently track attendee engagement and sales within HubSpot.
Create a Contact in HubSpot
Eventact will search HubSpot by email to find an existing contact. If no matching contact is found, a new contact will be created. The data in HubSpot and Eventact will be synchronized based on the field mappings configured in the Eventact HubSpot interface setup. In addition to custom mappings, the following data will be updated in HubSpot:
Contact Properties (Group Name: Eventact)
- Last Event Name = Event Name
- Last Event Date = Event Date
- Last Event Registration Status = Registration Status
- Last Event Attendance = True if the participant attended, False if not.
Create a Deal for Each Ticket
Eventact will create a HubSpot deal for each ticket purchased.
Deal Properties (Group Name: Eventact Deal)
- Deal Name = Internal Ticket Name
- Amount = Sale Amount
- Close Date = Order Date
- Stage = Closed Won
- Pipeline = Default or as defined
- Deal Type = "New Business" if the contact is new, "Existing Business" if the contact already exists in HubSpot
Additional Custom Properties (Group Name: Eventact Deal)
- Ticket Type = Internal Ticket Name
- Event Name = Internal Event Name
- Event Registration Date = Registration Date
- Event Payment Status = Payment Status
- Event Registration ID = Registration Number
If a person purchases tickets for others, only the main contact will be created in HubSpot, and all deals will be associated with the main contact.
Connecting Eventact to HubSpot
Go to the settings of the company and add their your HubSpot Private App Access Token
Eventact supports HubSpot's new API authentication method, which uses an Access Token instead of an API Key. You can enter the Access Token in the API Key field, and it will function correctly.
To create a HubSpot Access Token for Eventact in your HubSpot account, you need to create a Private App first. To do that, you must be a super admin in HubSpot. Click settings, then navigate to Integrations > Private Apps. Click Create private app. Enter app name: Eventact. When generating the Access Token, ensure that Eventact has the necessary permissions to read and create contacts and deals in HubSpot.
Mapping
After the first synchronization with HubSpot, Eventact will automatically create an 'Eventact Group' of properties in HubSpot.
Then, you will be able to add additional custom properties, as mentioned above.
